About Us
Meet Travis Creed
​I’m Travis Creed, a former Walmart Buyer who spent multiple years managing both the Automotive and Bakery categories. That seat at the merchant’s desk showed me exactly how decisions get made — and how often great brands fall through the cracks simply because they don’t speak the retailer’s language. I launched Creed Consulting to help close that gap, giving emerging and established suppliers the insider edge they deserve.
My Mission
I’m here to amplify your brand’s growth. Working together with Creed Consulting, you’ll get the expertise your products need to adapt and thrive in today’s dynamic retail landscape.
What Drives Me
How We Stand Apart
Yes, Bentonville is full of ex-buyers turned brokers — but few can match cross-category expertise, direct merchant relationships, and end-to-end execution under one roof.
We handle everything from item setup to replenishment analytics, so you can focus on making great products while we focus on making them fly off the shelf!